Here are a few important methods for using social media (especially Twitter, Facebook, and FourSquare) to transform your local customers into stark raving mad fans of your services and products. See the link at the bottom to see the video that goes into more depth.
Use print marketing pieces to generate conversations and get more customers
Print positive Tweets from your customers on your product boxes or bags. Include them in your marketing materials
Promote your customers
If you locate Twitter, Facebook, or FourSquare users who frequent your stores, tell your customers about them in your newsletter, on your website, and elsewhere.
Encourage people to come to your local business
Use Twitter to locate local users and ask them to visit your location; generate buzz on your Facebook wall with unique promotions and fun events and invite your followers exclusively.
Use photos to create an experience online
Create a place in your store where customers are encouraged to take a photo and share it via social media.
How to use Twitter for real-time monitoring and what to look for
Track keywords and your brand to see who’s talking about, complaining about, or praising your products and services.
The biggest thing businesses forget to do on Foursquare and why it makes the difference
Reward power users of FourSquare who visit your location with incentives.
How to create stories for customers to talk about when they get back to their offices
Be creative in your response to customers and ensure they have an experience they can’t help but share with others.
How to put out a social media fire
When a customer has a bad experience in your store and is broadcasting it via social media, you must respond and use social media to counteract it. If it’s appropriate you should apologize for the bad service.
How to get customers to brag about your products
If you give the best service in your neighborhood and make your customers feel special, they will come back and they will tell their friends on social media bout it.
These tips come from a great video over at Social Media Examiner, visit them >
