Everyone’s on social media, right? At least it seems like it. Try talking to someone while standing in line at the grocery store and they’ll ignore you while they thumb through Facebook. LIKE! LIKE! LIKE!
It doesn’t matter what type of business you own, you should pay attention to social media. But why?
Because social media is where the party’s at. You want to get attention for your business don’t you?
The biggest social media mistake businesses make
Too many businesses don’t take social media seriously. They have amateurs handling their social media marketing. These shortsighted business owners try to manage social media themselves or have an employee do it “part-time.” They fail to realize how important social media is, how powerful it’s become. They also ignore the skill a professional marketer has that a social media “power user” doesn’t understand.
Some business owners don’t think social media is for them. Maybe they hate Facebook. They might not know what the heck a Tweet is. They may despise LinkedIn or have never heard of Snapchat. But their customers are on those networks every day, for hours and hours.
What the heck are people doing on social media?
Do you know what your potential customers are doing on social media?
People on social media are doing one of three things:
- Consuming content
- Looking for answers
No matter which of those three things people are doing, you can get your brand in front of them.
There are hundreds of millions of people on Facebook, Twitter, Instagram, Snapchat, LinkedIN, etc. And those folks are eager to find answers and content. Those folks are your future customers.
The cost of social media marketing is low
We’ve seen it all too often: business owners ignore the massive potential of social media. They fail to see the enormous opportunity it brings.
Let’s put it this way: if I told you there was a channel on TV or radio where you could reach millions of people for practically nothing, wouldn’t you be interested in how to do that?
If I told you there was a way to target 25,000 people within 50 miles of your business who had already showed interest in products like yours, and you could reach them for as little as a few dollars every day, wouldn’t you want to know how to do that?
If I told you I could build an audience of avid followers for you who would agree to see your social media messages alongside those of their friends and family, wouldn’t you leap at that chance?
That’s a glimpse of the opportunity social media marketing brings you.
But still, many business owners are entrusting their social media marketing to “the kid on staff who really knows Instagram.”
Please talk to us to learn how we can help your business do far, far better on social media.