Social Media Services We Offer
- The Social Media Campaign Kit***
- Social Media Marketing Campaign development & management
- Copywriting and content publication
- Social Media graphic design
- Video production for Social Media Marketing
- Social Media Customer Support
- Reputation management and social listening
- Facebook Ads Manager setup and management
Why be social?
Everyone’s on social media, right? At least it seems like it. Try talking to someone while standing in line at the grocery store and they’ll ignore you while they thumb through Facebook. LIKE! LIKE! LIKE!
It doesn’t matter what type of business you own, you should probably pay attention to social media. But why?
Because social media is where the party’s at. You want to get attention for your business don’t you?
Consider this: In 2017, Facebook surpassed Google for referring traffic to websites.
The biggest social media mistake businesses make
Too many businesses don’t take social media seriously. They have amateurs handling their social media marketing. These shortsighted business owners try to manage social media themselves or have an employee do it “part-time.” They fail to realize how important social media is, how powerful it’s become. They also ignore the skill a professional marketer has that a social media “power user” doesn’t understand.
Some business owners don’t think social media is for them. Maybe they hate Facebook. They might not know what the heck a Tweet is. They may despise LinkedIn or have never heard of Snapchat. But their customers are on those networks every day, for hours and hours.
What are people doing on social media?
Do you know what your potential customers are doing on social media?
People on social media are doing one of three things:
- Consuming content
- Looking for answers
No matter which of those three things people are doing, you can get your brand in front of them.
There are hundreds of millions of people on Facebook, Twitter, Instagram, Snapchat, LinkedIN, etc. And those folks are eager to find answers and content. Those folks are your future customers.
Examples of Social Media Marketing work we’ve done for clients:
You should always measure social media performance
Is your business on social media? If so, are you measuring your success? Have you defined what success is? You should.
We see it all the time: clients who are excited about their social media accounts, cheerfully grabbing followers on Instagram, Facebook, etc. but without any idea of whether they’re being successful.
We always measure success. Always. We take it seriously when our clients entrust us to manage their social media. You’re paying us, so why wouldn’t we set goals and measure our progress?
If your social media marketer hasn’t set goals and isn’t measuring progress toward those goals, they are not helping you.
What are some of the ways to measure social media success?
- Revenue from social media referrals
- Interactions on your social media channels
- Number of reviews obtained via social media
- Email Newsletter subscribers coming from your SM channels
- Website traffic from your social media channels
- Sales ON social media
- Awards won for social media campaigns
Is your social media marketing team up to the challenge? Do they understand marketing principles and do they know how to measure the success of a campaign? If not, stop and pivot. Find a digital marketer who will work for you and deliver results.
We’ve managed dozens of social media accounts for clients. We’ve gathered more than 1 million new followers to the SM accounts for clients. We’ve launched campaigns which resulted in posts that have generated hundreds of thousands of views, tens of thousands of comments, thousands of dollars in sales via Facebook and Instagram.
The cost of social media marketing is low
We’ve seen it all too often: business owners ignore the massive potential of social media. They fail to see the enormous opportunity it brings.
Let’s put it this way: if I told you there was a channel on TV or radio where you could reach millions of people for practically nothing, wouldn’t you be interested in how to do that?
If I told you there was a way to target 25,000 people within 50 miles of your business who had already showed interest in products like yours, and you could reach them for as little as a few dollars every day, wouldn’t you want to know how to do that?
If I told you I could build an audience of avid followers for you who would agree to see your social media messages alongside those of their friends and family, wouldn’t you leap at that chance?
That’s a glimpse of the opportunity social media marketing brings you.
But still, many business owners are entrusting their social media marketing to “the kid on staff who really knows Instagram.”
Please talk to us to learn how we can help your business do far, far better on social media.
- Facebook cover design
- Facebook post templates
- Facebook profile photo design
- Twitter cover design
- Twitter profile photo
- Instagram consultation and template design
- Social Media consultation