Your website, social media channels, and email newsletters need good content. If you aren’t creating quality content that your customers need, you’re in danger of falling behind your competitors. Just as important as creating good content, it’s also critical to market it effectively. Because if no one knows your content exists, what’s the point?
Social Media Marketing
Your business needs a robust social media presence to compete for customers. But unfortunately most companies are using social media improperly. There are specific keys to success on social media. Good content and customer service has to be deployed to your social media channels, whether it’s Facebook, Instagram, Twitter, etc.
If you’re not using email to connect with potential customers on a regular basis, you’re doing your digital marketing wrong. The original killer app, email is still going strong in 2017. Folks who give you their email address have agreed to a heightened level of intimacy with your brand. You must make yourself invaluable to them.
Why is blogging important? Because good content on your blog can improve your search engine rankings, lead to email newsletter subscribers, enhance your profile in your industry, increase awareness of your brand, and bring you leads and sales. Is that a good enough reason to consider blogging?
SEO can make or break you. If you can’t be found on search engines, it’s like being closed for business. Of all digital marketing services, Search Engine Optimization is the most misunderstood. It’s often difficult for business owners to understand, the tactics take patience and nuance, and the rules change.
If you need a new website, we have the experience. We built our first website in 1993. When we create a website, clients are satisfied with the ease of the process and the communication. Because we don’t have the typical top-heavy agency model, our prices are affordable and deployment is hassle-free.
Are you mystified by domain registration, web hosting, and website maintenance? You’re not alone. Many organizations are. It seems as if the Internet was designed to be overly complicated, like a Rube Goldberg Machine. Boone Digital offers website hosting for a select group of clients at very reasonable prices, starting at $20 a month.
Remember when the title “Webmaster” seemed like a cool job? We don’t know how cool it is, but it’s important and it can be costly for a business. Small to mid-size businesses usually do not have a webmaster. Even if they have an IT staff, those folks often lack the skills to manage a website and the continuing needs associated with it.
Cloud Storage & Backup
Many of our clients complained that file storage, sharing, and backup were confusing. We listened and eventually decided to partner with an IT firm to create our own solution. It’s called FileDig and we’re very proud of it. FileDig is a cloud-based application that allows businesses to store, organize, share, and backup their files and data easily.