Blog

What is Inbound marketing?

Inbound Marketing is the use of several digital marketing tactics to encourage an audience to move through the purchasing cycle. Sometimes that's called the "sales funnel." The digital marketing tactics often used are: Email Marketing Search Engine Optimization (SEO)...

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How to use LinkedIn for blogging

Most people don't pay attention to LinkedIn until they need a job. Either they're unemployed or they hate their current job and can't wait to get a new one. But that's not the right way to use LinkedIn. As of June of 2016, LinkedIn has more than 435 million users...

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How important is it to have Facebook fans?

According to research by Pew Internet (December 2013), 71% of online adults use Facebook. That figure dwarfs other social networks such as LinkedIn (22%), Pinterest (21%), Twitter (18%), and Instagram (17%). When it comes to social on the Internet, Facebook is the...

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Avoid these mistakes when hiring a social media marketer

You don't have to look very far to see that there are a lot of social media marketing companies cropping up. Between new "marketing" companies that provide digital marketing services and traditional marketers who are adding social media to their repertoire, Social...

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17 types of content for your website

The Internet has been called the "new economy" and if there's one thing for sure about the new economy, it's remarkably similar to the old economy. Location, traffic, and conversions are paramount. How do you get traffic and convert visitors to revenue? Content. As...

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There are no shortcuts to good content and legit followers

My first experience with an "actual" SEO company was not pleasant. The folks who work there were pleasant enough, but seeing how they are doing work for their clients was discouraging. I did learn many things, however. One thing that I have known for a long time, and...

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How to use QR codes in your store window

Have you noticed those funny looking square blocks of black and white on some products, magazines, and in store windows? Those are QR codes, and they're all the rage in Japan and other parts of the world. Gradually, they're gaining acceptance in the U.S. as well. As...

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Who’s using Facebook in Northern Michigan?

If you own a business, it's a mistake to ignore Facebook, especially if you're a local business. More than 550 million people are on Facebook, and according to a study in July of 2011, 55% of Facebook users spend 50 minutes a day on the service. Business owners should...

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Why your anchor text is critical to search engine ranking

Everyone wants to be listed high in search engine results, but not everyone knows how. There are many factors to gaining a solid search engine ranking, starting with quality of content. But the second most important factor is often overlooked and misunderstood -...

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