Our Team

Dan Holmes

Founder and Owner, Dan Holmes is the “Boone” behind Boone Digital. He built his first Web Site in 1993. His experience has gained him a broad range of skills: graphic and web design, user interface design, programming and scripting, Flash development, online marketing, content production, editing and copywriting, and much more.

From 2001 to 2006, Dan was the Web Manager and Producer for the National Baseball Hall of Fame and Museum in Cooperstown, NY. In that role, he was responsible for every facet of the Hall of Fame Web Site, including the creation of content, web graphic design, programming, eCommerce development, and more. He was integral in the relaunch of the Hall of Fame Web Site in 2007.

For parts of two seasons, Dan was a Web Producer for Major League Baseball Advanced Media (MLBAM) in New York. His primary responsibility was producing content for the Hall of Fame Web Site, which was managed and hosted by MLBAM.

In 2008, Dan returned to Traverse City, MI, where he started Boone Digital with the goal of providing affordable and efficient web solutions for a select list of clients.

Prior to joining the Hall of Fame in 2001, Dan was a webmaster and programmer for Gaylord Digital in Nashville, TN. In that position he worked on Songs.com, an independent artist music Web Site which pioneered digital music downloads, and MusicForce.com, one of the leading Christian music Web Sites.

When he isn’t helping his clients, Dan can be found spending time with his two daughters or running the roadsides of Northern Michigan. In 2009, he completed his third marathon. Dan is also a published author, having written a biography of baseball legend Ty Cobb and contributing to two volumes on baseball history.

Matt Coolman

Matt Coolman is the Director of Technology for Boone Digital. He has more than 20 years of experience in the IT industry, primarily implementing data systems. He has engineered solutions for Fortune 500 companies and small businesses, making him equally comfortable in the boardroom or across the table from small business owners.

Matt is the founder and President of Alvia Solutions, a technology solutions provider in Northern Michigan, where he lives with his wife and two children.

Peggy Handrich

With her enthusiastic energy and organizational skill, Peggy Handrich contributes greatly to Boone Digital. Wearing many hats, Peggy can be found working with clients, managing the business duties, leading sales opportunities, handling marketing efforts, and cracking the whip on project details.

Prior to joining Boone Digital, Peggy worked for several years as a recruiter with Emergency Consultants, Inc., where her attention to detail and poise under pressure was valued and appreciated.

Peggy loves to spend time with family and friends, and can usually be found on the water or at the beach when the weather turns warm in Northern Michigan.

Adam McKeown

With more than 20 years working with technology and the Internet, Adam McKeown is uniquely gifted to handle almost any aspect of Web Development and Online Marketing.

Adam’s specialty is finding partnership and e-marketing opportunities for businesses that translate to more money for their bottom line. He has helped several businesses, including Sony, to reach their online goals.

Prior to working with Boone Digital, Adam was founding partner of Splat Productions, an E-Marketing and Design firm based in Nashville, TN, where he makes his home part of the year. He enjoys playing music and riding four-wheelers on his spacious farm in Kentucky.

Rob Pendell

When we want a Web Site to “snap!”, Rob Pendell is who we turn to. With years of experience in the business, Rob’s creative multimedia mind lends an engaging element to our Web Sites.

With an unique talent for capturing, editing, and producing video presentations, Rob is critical to the success of Boone Digital’s media solutions.

Rob is an award-winning producer who has worked previously for MTV, the U.S. Government, the National Baseball Hall of Fame and Museum, and ESPN.

Rob enjoys screenwriting, baseball, and dark beer. He lives in Connecticut with a few barnyard cats, where he consistently amuses his friends with his sharp wit.

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