Inbound Marketing is the use of several digital marketing tactics to encourage an audience to move through the purchasing cycle. Sometimes that’s called the “sales funnel.”
The digital marketing tactics often used are:
- Email Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
- Public Relations
- Pay-per-click Advertising (PPC)
The object of Inbound Marketing is to attract and gather an audience and advance them through the sales cycle (or funnel). Typically the sales cycle is broken down into various stages that include discovery, awareness, research, development of preference, interaction, and purchase. The stages and their names vary depending on the source.
Ideally, your business needs a cohesive strategy to map out how you’ll perform inbound marketing and get people to become customers of your products and services.